Sunday, May 6, 2012

This Mother's Day, Tell Your Mama

For immediate release

May 4, 2012

(TORONTO) If you’ve ever experienced the Mother’s Day dilemma about what to do for your mom to let her know how much you appreciate her, you need look no further for an answer. 
Ernestine’s, a shelter for abused women and children since 1983, is providing a fun opportunity to let your mother know that you are thinking about her with the Tell Your Mama email campaign. 
Led by the shelter’s Community Engagement Team, Tell Your Mama is a playful way to engage the friends of the shelter, increase awareness of violence against women and raise much-needed funds. 
“Letting your mom know you love her in your own special way is what this campaign is all about,” says Chevaunise Toney, Coordinator, Community Engagement & Finance, “And it’s so easy.  Simply visit the Ernestine’s website  and click on Tell Your Mama.  Make a donation of $25 and follow the instructions on how to post a message to your mama.  Either I or another team member will post that message on our special online Tell Your Mama Message Board.”
“The impact of violence on the lives of women and children has been off the front pages for the last decade or so,” adds Jill Cunningham, Director of Community Engagement & Finance for the shelter.
“Now, more than ever, we need the community to come together to say no to violence against women. That’s why our priority in 2012 is to use every tool available to raise to build a strong supporter base that not only helps women who are abused, but raises awareness among a generation of young people that violence against women is wrong and has no part in any relationship.  Tell Your Mama is an important part of that.”

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For more information contact Jill Cunningham, , 416-743-1733 ext 2010 or Chevaunise Toney,, 416-743-1733 ext 2011.

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